Wednesday, 9 June 2010
Sunday, 28 March 2010
Evaluation Question 7: Looking Back At Your Preliminary Task What Do You Feel You Have Learnt In Progression From It To The Full Product?
Through completing our Priliminary task, we all have learnt a lot of vital skills since doing so, which have then helped us in our Main Task. Before we started our Priliminary task, most of us were not aware or familiar with the equipment that we had to use. So before we actually got to work, we decided to have a test run before hand to get us used to the features and technical aspects of the camera in hand.
Before we started our title sequence we were given the Genre that we had to create in our sequences. After being given the news of the genre Horror we sat down as a group and shared our ideas professionally. Working in a group I think has helped us all in different ways. Some maybe for the guidences and other the reassurance that they are learning and beng independent with the facilities we were using. We were all playing with our strenghths to help eachother with their weaknesses, this got us very far and progressivly got us to where we are today, with an amazing final piece.
From the Prliminary to the Main task this whole experience has taught me the importance of PLANNING. Planning before hand prevents time wasting and also allows you to be more imagitative with the ideology that you want to put across.
Our filming always went really well as I feel we worked well as a team as we all took turns in most activities. The locations in which we decided to use were
Priliminary Task - We stayed in the College's grounds as it was a goof real life setting to use.
Main Task - We used a bedroom in Sophie's house, which we thought complimented our style of filming. The dark shadows in teh corners really helped with the effect we wanted to portray. Also we used and empty playing field and park, this enabled us to represent her childhood.
In our main task we used continuity editing. This allowed is to represent the unstableness of a young girls mind and how her re-occuring memories are effecting her sanity. By using continuty editing we have created the increasing pace of the opening sequence and hopefully have put our message across to the audience. The shots in the bedroom were filmed in night mode which enhanced the effect we wanted to portray even more the 'gothic eerie effect'
The editing process took us much longer than we all anticipated. This is due to teh fact that we were all so pleased with the shots that we had captured that we wanted to spend a lot of time and effort choosing the right shots to use. Our group dicussions always worked out to our advantage as our opening was slower to begin with, But as a group we all thought that the pace did not create the tension that we wanted. In order for the audience not to loose interset we decided to increase the pace, which to this day we all feel that it was the right move to make. As we got nearer to the end of finishing our final piece, we felt it was lacking abit in effects so we decided to add some into our piece. We were very carful to which effects we decided to incorperate into our shot film because we didnt want the final outcome to look tacky. We really wanted the effects in the shots to signify and suggest how the character is feeling and her emotions. How her past is taking over her present and future and soon to be her mind.
Overall through the course of two projects, I feel my ability to use the equipment and programmes have really improved and I can see a substantial difference between my ability in the Preliminary task to the Main task. Both projects have really helped me to understand the different forms and conventions that are needed to be used to mae an effective piece like ours. I am very pleased with the whole expereince and I am very proud of myself and my group members. Overall I am very happy with the final outcome!
Before we started our title sequence we were given the Genre that we had to create in our sequences. After being given the news of the genre Horror we sat down as a group and shared our ideas professionally. Working in a group I think has helped us all in different ways. Some maybe for the guidences and other the reassurance that they are learning and beng independent with the facilities we were using. We were all playing with our strenghths to help eachother with their weaknesses, this got us very far and progressivly got us to where we are today, with an amazing final piece.
From the Prliminary to the Main task this whole experience has taught me the importance of PLANNING. Planning before hand prevents time wasting and also allows you to be more imagitative with the ideology that you want to put across.
Our filming always went really well as I feel we worked well as a team as we all took turns in most activities. The locations in which we decided to use were
Priliminary Task - We stayed in the College's grounds as it was a goof real life setting to use.
Main Task - We used a bedroom in Sophie's house, which we thought complimented our style of filming. The dark shadows in teh corners really helped with the effect we wanted to portray. Also we used and empty playing field and park, this enabled us to represent her childhood.
In our main task we used continuity editing. This allowed is to represent the unstableness of a young girls mind and how her re-occuring memories are effecting her sanity. By using continuty editing we have created the increasing pace of the opening sequence and hopefully have put our message across to the audience. The shots in the bedroom were filmed in night mode which enhanced the effect we wanted to portray even more the 'gothic eerie effect'
The editing process took us much longer than we all anticipated. This is due to teh fact that we were all so pleased with the shots that we had captured that we wanted to spend a lot of time and effort choosing the right shots to use. Our group dicussions always worked out to our advantage as our opening was slower to begin with, But as a group we all thought that the pace did not create the tension that we wanted. In order for the audience not to loose interset we decided to increase the pace, which to this day we all feel that it was the right move to make. As we got nearer to the end of finishing our final piece, we felt it was lacking abit in effects so we decided to add some into our piece. We were very carful to which effects we decided to incorperate into our shot film because we didnt want the final outcome to look tacky. We really wanted the effects in the shots to signify and suggest how the character is feeling and her emotions. How her past is taking over her present and future and soon to be her mind.
Overall through the course of two projects, I feel my ability to use the equipment and programmes have really improved and I can see a substantial difference between my ability in the Preliminary task to the Main task. Both projects have really helped me to understand the different forms and conventions that are needed to be used to mae an effective piece like ours. I am very pleased with the whole expereince and I am very proud of myself and my group members. Overall I am very happy with the final outcome!
Evaluation Question 6: What Have You Learnt About Technologies From Process Of Constructing This Piece?
Through out the process of making our film I have come across various Programme and Technologies that I have never come across before.
- Digital Camera recording
- Main editing programme - Adobe Premier Pro
- Also the shots had to be logged.
- Blooger.com
After finishing our final piece I am now confident with hand held camera's and the technical aspects to make a great film. For exaple all the different shots we were able to incorperate by putting the camera on tripod to help with the tilt. Also the panning of a shot which enabled us to reveal a lot of senery. I feel very happy with what I have learnt by using the camera in our main task, as I was unable to use the camera in our Priliminary task because I was acting alongside Johnny. I feel I am confident with using a camera now and how to use them professionally.
To edit our main task, we used a programme called Adobe Premier Pro. I have had no previuos recolation with this, apart from a brief encounter I the Priliminary task with our short film. Here is a screenshot of the programme we used. Use the link below.
http://heavenmetal.com/images/adobe_premiere_pro.jpg
The logging of the shots required a Firewire. This enabled us to log the shots of our footage onto the Programme. I didnt have much of an imput with the logging in teh main task, however i've had previous experience in our Priliminary task with logging the shots of our short film.
We all agreed before hand to plan what we wanted to do in the order that we wanted to do it in. This helped us work more like a team and by working together it has really showed me the importance of respecting eachother and having an equal imput. Due to our planning before hand we had a clear picture in our minds of how we wanted our main task to be like, and with the preperation before hand it enabled us to have a lot more time capturing and logging our footage, because we were not rallying around not knowing what to do next.
I've also come into contact with www.blogger.com. This was very new to me. I like the fact that we had to logg everything we have done within our main task in detail, because this programme compliments all the technological devices inwhich we have used. By writing and evaluation on a blog really does finish our main task off. I am now a very confident user of Blogger.com and I find it very easy to use. I can now confidently embed images off of 'Youtube' and also add photos.
Previously due to my lack of experince with computers, I am now confident with particualr computing programme because of the excessive use which I am pleased!
- Digital Camera recording
- Main editing programme - Adobe Premier Pro
- Also the shots had to be logged.
- Blooger.com
After finishing our final piece I am now confident with hand held camera's and the technical aspects to make a great film. For exaple all the different shots we were able to incorperate by putting the camera on tripod to help with the tilt. Also the panning of a shot which enabled us to reveal a lot of senery. I feel very happy with what I have learnt by using the camera in our main task, as I was unable to use the camera in our Priliminary task because I was acting alongside Johnny. I feel I am confident with using a camera now and how to use them professionally.
To edit our main task, we used a programme called Adobe Premier Pro. I have had no previuos recolation with this, apart from a brief encounter I the Priliminary task with our short film. Here is a screenshot of the programme we used. Use the link below.
http://heavenmetal.com/images/adobe_premiere_pro.jpg
The logging of the shots required a Firewire. This enabled us to log the shots of our footage onto the Programme. I didnt have much of an imput with the logging in teh main task, however i've had previous experience in our Priliminary task with logging the shots of our short film.
We all agreed before hand to plan what we wanted to do in the order that we wanted to do it in. This helped us work more like a team and by working together it has really showed me the importance of respecting eachother and having an equal imput. Due to our planning before hand we had a clear picture in our minds of how we wanted our main task to be like, and with the preperation before hand it enabled us to have a lot more time capturing and logging our footage, because we were not rallying around not knowing what to do next.
I've also come into contact with www.blogger.com. This was very new to me. I like the fact that we had to logg everything we have done within our main task in detail, because this programme compliments all the technological devices inwhich we have used. By writing and evaluation on a blog really does finish our main task off. I am now a very confident user of Blogger.com and I find it very easy to use. I can now confidently embed images off of 'Youtube' and also add photos.
Previously due to my lack of experince with computers, I am now confident with particualr computing programme because of the excessive use which I am pleased!
Evaluation Question 5: How Would You Attract/Address Your Audience?
I feel this question leads back to question 3 as in the distribution and exhibition of a film. From showing and presenting a new upcoming film well, then you'll have a lot of the audience on your side and egar to watch the film. After completing our film we then needed to decide on how we were going to market it to attract our target audience.
A marketing campaign can ensure the awarness a film holds on its audience. This can encourage them to go and watch the film at the cinema if they see an advertisment time and time again, which would hopfully egage their attention to wanting to know what happens and how the film ends.
By boosting awaness of a new upcoming film their are varies marketing techniques that can be used for a film:
Poster
Trailers on Tv and in the cinema when watching a different film.
Billboards
On the side of busses
E-mails - Details of new upcoming films etc
Friends.
I think one of the most important techniques to the marketing world is to impress and intrigue someone so much that they go and tell their friends and relatives about a specific film. I think this holds one of the most strongest roles in marketing a film today. This is what I would like to happen to our film. I want the Trailer to appeal to someone so much that they tell all of their friends about it as our film is most appealing to the student/younger worker audience. However to target a whole nation for example we need to target a different area to inform people. I think the internet would be our best option as thousands of young people spend a lot of their time on there. We could place advertisments on websites such as facebook and other social networking sites that are widely used. This will help boost the coverage.
Another eligable marketing campaign used nowadays is the Tie-in campaign. This can be found as very successful.
A Tie-in is where a certain brand or competition is used to link with the film being advertised. For example when Sex and the City was being released, Warner Bros teamed up with Galaxy Chocolate to promote the film and it will support the launch of the film and will also drive customers to purchase.
Their prizes included seven indulgent trips to New York and 200 pairs of fabulous shoes. To also encourage women to go and watch Sex and the City the gold foil on the Galaxy 150g bar was replaced by a "typically female, hot pink colour" The colour matches the Sex and the City logos and was an incentive to buy as they stood out in a shop. This promotion was only on for eight weeks which meant a lot of people going out and buying the galaxy bar in hope that they would win.
Every family household in the UK alone has atleast one TV, where its a great place to advertise a new film. However due to the Horror Genre of our film we would have to take in mind the certificate of our film and the time in which we would show the trailer on Television because of young children at home. Our film would be advertised after the national cathment time of 9:00pm in the evening.
To conlude I feel these methods of attracting and addressing our audience would work really well in getting their attention and enticing them to want to watch our film
A marketing campaign can ensure the awarness a film holds on its audience. This can encourage them to go and watch the film at the cinema if they see an advertisment time and time again, which would hopfully egage their attention to wanting to know what happens and how the film ends.
By boosting awaness of a new upcoming film their are varies marketing techniques that can be used for a film:
Poster
Trailers on Tv and in the cinema when watching a different film.
Billboards
On the side of busses
E-mails - Details of new upcoming films etc
Friends.
I think one of the most important techniques to the marketing world is to impress and intrigue someone so much that they go and tell their friends and relatives about a specific film. I think this holds one of the most strongest roles in marketing a film today. This is what I would like to happen to our film. I want the Trailer to appeal to someone so much that they tell all of their friends about it as our film is most appealing to the student/younger worker audience. However to target a whole nation for example we need to target a different area to inform people. I think the internet would be our best option as thousands of young people spend a lot of their time on there. We could place advertisments on websites such as facebook and other social networking sites that are widely used. This will help boost the coverage.
Another eligable marketing campaign used nowadays is the Tie-in campaign. This can be found as very successful.
A Tie-in is where a certain brand or competition is used to link with the film being advertised. For example when Sex and the City was being released, Warner Bros teamed up with Galaxy Chocolate to promote the film and it will support the launch of the film and will also drive customers to purchase.
Their prizes included seven indulgent trips to New York and 200 pairs of fabulous shoes. To also encourage women to go and watch Sex and the City the gold foil on the Galaxy 150g bar was replaced by a "typically female, hot pink colour" The colour matches the Sex and the City logos and was an incentive to buy as they stood out in a shop. This promotion was only on for eight weeks which meant a lot of people going out and buying the galaxy bar in hope that they would win.
Every family household in the UK alone has atleast one TV, where its a great place to advertise a new film. However due to the Horror Genre of our film we would have to take in mind the certificate of our film and the time in which we would show the trailer on Television because of young children at home. Our film would be advertised after the national cathment time of 9:00pm in the evening.
To conlude I feel these methods of attracting and addressing our audience would work really well in getting their attention and enticing them to want to watch our film
Evaluation Question 4: Who Would Be The Audience For Your Media Product?
Before making our title sequence, we agreed as a group who would be deciding the audience for our film. I think in the end we decided to leave it down to the demographics of the film to decide for us. A demographic is a particular segment of a wider audience which are mainly based on a viewers Age, Gender, Status or Income, Race/Ethinicity and Location.
To help define the demographics codes are used, these are as follows:
A= Top Management, Doctors, Lawyers and professionals
B= Middle management, Teachers, Graphic designers etc
C1= Office supervisors, Junior Managers, Nurses and Clerical staff
C2= Skilled workers, Tradeworkers (white collar)
D= Semi Skilled and unskilled manual work (blue collar)
E= Unemployed, Students, Pensioners, Casual workers.
From educating myself with this system, I think our opening title sequnece suits best in both catagory B and C1.
The Norm is for Horror films to usually appeal to Teenagers especially teenage boys. However I think that our film is more stylized for a female sophiesticated audience. This film is definlatley for the more mature teenagers/adults as the ideology can maybe scare or offend younger teenagers judgement towards violence, torture and unhappiness.
Catagory C1 I think the audience can relate to the film the most as I think they can connect on different level. They've left school or college and have entered into a entirly different world of realism. More specifically I honestly think the age group/or catagory could aim towards the middle or working classes of 16-25 years olds. This is a responsible age group I think to introduce our film to. Hopefully this catagory of audience will feel that our film appeals to them the most and that it will engage them into wanting to know more and even buying the film afterwards. (Leading back to question 3)
To help define the demographics codes are used, these are as follows:
A= Top Management, Doctors, Lawyers and professionals
B= Middle management, Teachers, Graphic designers etc
C1= Office supervisors, Junior Managers, Nurses and Clerical staff
C2= Skilled workers, Tradeworkers (white collar)
D= Semi Skilled and unskilled manual work (blue collar)
E= Unemployed, Students, Pensioners, Casual workers.
From educating myself with this system, I think our opening title sequnece suits best in both catagory B and C1.
The Norm is for Horror films to usually appeal to Teenagers especially teenage boys. However I think that our film is more stylized for a female sophiesticated audience. This film is definlatley for the more mature teenagers/adults as the ideology can maybe scare or offend younger teenagers judgement towards violence, torture and unhappiness.
Catagory C1 I think the audience can relate to the film the most as I think they can connect on different level. They've left school or college and have entered into a entirly different world of realism. More specifically I honestly think the age group/or catagory could aim towards the middle or working classes of 16-25 years olds. This is a responsible age group I think to introduce our film to. Hopefully this catagory of audience will feel that our film appeals to them the most and that it will engage them into wanting to know more and even buying the film afterwards. (Leading back to question 3)
Evaluation Question 3: What Kind Of Media Intitution Might Distribute Your Media Product And Why?
To best suit our film and convince us into releasing our film into the Mainstream Film Industry, we would need to have a well respected film distributor. The only way I think that we could decide on a distributor is to look over the individual films that each have released. This way we could have an accurate judgement on which distributor our film suits best. Throughout the whole of the UK some of the biggest distributors ive researched include:
20th Century Fox
Paramount
Warner Bros and
(MGM) Metro-Goldwyn-Mayer
However along side these huge companies there are many smaller distributors that have released many well known and recognised smaller films. Such as:
Blue Dolphin Films and
Axiom Films
The film industry consists of the technological and also the commercial institutions where the likes of distribution comes in. The Film Industry of filmmaking consists of these technical easpects:
Film Production Companies
Film Studios
Cinematography
Film Production
Screenwriting
Pre-Production
Post Production and
Distribution
After researching the Distribution has the role of pursuading exhibitors to show the film being distributed. This is done by holding screening for the film being distributed and also showing the exhibitors the plan for the marketing scheme, this is intended to show the exhibitor that the film is very capable of making a profit.
After doing some research of the types of films that different distributors have released I think our film would definalty suit a bigger wellknown company.
Here is some of the research I have found on teh distributor and the films released or are due to be released:
Warner Bros: Sex and the City - May 27th 2010
Valentines Day - February 14th 2010
Nighmare on Elm Street 2010 - 7th May 2010
20th Century Fox: From Hell - 19th October 2001
Omen - 06/06/2006
The Hills Have Eyes - 10th March 2006
Taken - 30th January 2009
MGM - Jeepers Creepers 2 - 29th August 2005
Black Christmas - 25th December 2006
1408 - 22nd June 2007
The bigger the company the higher the chamces are of sealing and securing bigger deals. Which means for our film the distribution it deserves and profit hopefully on top og that.
The next step in which we would have to take in our decision to release our film is to find a large distribution Company that has had success in the past with Horror Genre films.
Due to some Primary research I have come to the conclusion that 20th Century Fox would be the best film distributor for our film as it best fits the genre that we disire our Distributor to be familiar with. Films sich as The Omen and The Hills Have Eyes; both these films have similar trates which relate to the themes produced in our opening title sequence. 20th Century Fox is professional in the way they handle their distribution, they are highly respected both Nationally and Internationally.
20th Century Fox
Paramount
Warner Bros and
(MGM) Metro-Goldwyn-Mayer
However along side these huge companies there are many smaller distributors that have released many well known and recognised smaller films. Such as:
Blue Dolphin Films and
Axiom Films
The film industry consists of the technological and also the commercial institutions where the likes of distribution comes in. The Film Industry of filmmaking consists of these technical easpects:
Film Production Companies
Film Studios
Cinematography
Film Production
Screenwriting
Pre-Production
Post Production and
Distribution
After researching the Distribution has the role of pursuading exhibitors to show the film being distributed. This is done by holding screening for the film being distributed and also showing the exhibitors the plan for the marketing scheme, this is intended to show the exhibitor that the film is very capable of making a profit.
After doing some research of the types of films that different distributors have released I think our film would definalty suit a bigger wellknown company.
Here is some of the research I have found on teh distributor and the films released or are due to be released:
Warner Bros: Sex and the City - May 27th 2010
Valentines Day - February 14th 2010
Nighmare on Elm Street 2010 - 7th May 2010
20th Century Fox: From Hell - 19th October 2001
Omen - 06/06/2006
The Hills Have Eyes - 10th March 2006
Taken - 30th January 2009
MGM - Jeepers Creepers 2 - 29th August 2005
Black Christmas - 25th December 2006
1408 - 22nd June 2007
The bigger the company the higher the chamces are of sealing and securing bigger deals. Which means for our film the distribution it deserves and profit hopefully on top og that.
The next step in which we would have to take in our decision to release our film is to find a large distribution Company that has had success in the past with Horror Genre films.
Due to some Primary research I have come to the conclusion that 20th Century Fox would be the best film distributor for our film as it best fits the genre that we disire our Distributor to be familiar with. Films sich as The Omen and The Hills Have Eyes; both these films have similar trates which relate to the themes produced in our opening title sequence. 20th Century Fox is professional in the way they handle their distribution, they are highly respected both Nationally and Internationally.
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