Evaluation Question 5: How Would You Attract/Address Your Audience?

I feel this question leads back to question 3 as in the distribution and exhibition of a film. From showing and presenting a new upcoming film well, then you'll have a lot of the audience on your side and egar to watch the film. After completing our film we then needed to decide on how we were going to market it to attract our target audience.

A marketing campaign can ensure the awarness a film holds on its audience. This can encourage them to go and watch the film at the cinema if they see an advertisment time and time again, which would hopfully egage their attention to wanting to know what happens and how the film ends.

By boosting awaness of a new upcoming film their are varies marketing techniques that can be used for a film:
Poster
Trailers on Tv and in the cinema when watching a different film.
Billboards
On the side of busses
E-mails - Details of new upcoming films etc
Friends.

I think one of the most important techniques to the marketing world is to impress and intrigue someone so much that they go and tell their friends and relatives about a specific film. I think this holds one of the most strongest roles in marketing a film today. This is what I would like to happen to our film. I want the Trailer to appeal to someone so much that they tell all of their friends about it as our film is most appealing to the student/younger worker audience. However to target a whole nation for example we need to target a different area to inform people. I think the internet would be our best option as thousands of young people spend a lot of their time on there. We could place advertisments on websites such as facebook and other social networking sites that are widely used. This will help boost the coverage.

Another eligable marketing campaign used nowadays is the Tie-in campaign. This can be found as very successful.
A Tie-in is where a certain brand or competition is used to link with the film being advertised. For example when Sex and the City was being released, Warner Bros teamed up with Galaxy Chocolate to promote the film and it will support the launch of the film and will also drive customers to purchase.
Their prizes included seven indulgent trips to New York and 200 pairs of fabulous shoes. To also encourage women to go and watch Sex and the City the gold foil on the Galaxy 150g bar was replaced by a "typically female, hot pink colour" The colour matches the Sex and the City logos and was an incentive to buy as they stood out in a shop. This promotion was only on for eight weeks which meant a lot of people going out and buying the galaxy bar in hope that they would win.

Every family household in the UK alone has atleast one TV, where its a great place to advertise a new film. However due to the Horror Genre of our film we would have to take in mind the certificate of our film and the time in which we would show the trailer on Television because of young children at home. Our film would be advertised after the national cathment time of 9:00pm in the evening.

To conlude I feel these methods of attracting and addressing our audience would work really well in getting their attention and enticing them to want to watch our film