Sunday, 28 March 2010

Evaluation Question 4: Who Would Be The Audience For Your Media Product?

Before making our title sequence, we agreed as a group who would be deciding the audience for our film. I think in the end we decided to leave it down to the demographics of the film to decide for us. A demographic is a particular segment of a wider audience which are mainly based on a viewers Age, Gender, Status or Income, Race/Ethinicity and Location.

To help define the demographics codes are used, these are as follows:
A= Top Management, Doctors, Lawyers and professionals
B= Middle management, Teachers, Graphic designers etc
C1= Office supervisors, Junior Managers, Nurses and Clerical staff
C2= Skilled workers, Tradeworkers (white collar)
D= Semi Skilled and unskilled manual work (blue collar)
E= Unemployed, Students, Pensioners, Casual workers.

From educating myself with this system, I think our opening title sequnece suits best in both catagory B and C1.
The Norm is for Horror films to usually appeal to Teenagers especially teenage boys. However I think that our film is more stylized for a female sophiesticated audience. This film is definlatley for the more mature teenagers/adults as the ideology can maybe scare or offend younger teenagers judgement towards violence, torture and unhappiness.

Catagory C1 I think the audience can relate to the film the most as I think they can connect on different level. They've left school or college and have entered into a entirly different world of realism. More specifically I honestly think the age group/or catagory could aim towards the middle or working classes of 16-25 years olds. This is a responsible age group I think to introduce our film to. Hopefully this catagory of audience will feel that our film appeals to them the most and that it will engage them into wanting to know more and even buying the film afterwards. (Leading back to question 3)

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